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According to the Hispanic Pew Institute, the Latino population in the US accounts for more than 14% of the total population and it is projected to increase to 24% by the year 2050.  According to comScore, a global leader in measuring the digital world and the preferred source of digital intelligence, the US Latino online population reached a record 20.3 million in February 2009, an increase of 6% over the same period in 2008.  Simply put, ignoring this market segment is costly

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