When you send messages, send messages to those people who are interested or have opted to hear from you. Don’t not randomly catch strangers!

If you fish online to find your demographics (clients), build a connection and relationship of trust with potential clients before using your marketing hook. Befriend them or help them or provide them with value. If your story represents value to others, they will find you.

And even if you have a mutually beneficial relationship with prospects, make sure they are open to hearing about you, your services, or event. Attract them and be accurate, brief and clear! Deliver what you promise and promise what you can deliver.